our Brand

Brandmark:

Our logo consists of two triangles, one standing upright, and the other facing downwards. These shapes are used in alchemy and astrology to represent male and female principles. Together they assemble the Shield of David and illudes to our spiritual heritage and faith in Jesus Christ. The star produces a hexagon which is found in the structure of DNA. It is the formation of the chains that produce the double-helix macromolecule. We're fascinated by the beauty and design of the blueprint of life and know that without a true artist and designer, nothing would be possible.

Wordmark:

Our name is derived from the midlands of England, where our family name originates.

Stoke derives from the Old English word stoc, a word that at first meant little more than a place, but which subsequently gained more specific – but divergent – connotations. These variant meanings included a farm, summer pasture, crossing place, meeting place and place of worship

For us, it is all of these things! We feel a deep connection to the land and everything we do is an act of worship.  1 Thessalonians 5:18

The Shire gives homage to our English Mercian roots and traditional rural culture - we also really love LOTR!. Similarly, the Saltair or Saint Andrew's Cross is woven into the brandmark hinting at our Scottish heritage. Lastly, we chose a muted gold metal combined with a grey-blue color palette with black, white, and tan accents to represent the overall aesthetic of our Stokeshire Doodles. Our goal is to convey a sense of balance, trust, & quality to our clients.